Facebook advertising metrics and benchmarks
Update Jan 2014 Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou from Dr Augustine Fou Summary Facebook click-through rates of 0.01 – 0.05% (Facebook CTRs) Facebook effective CPMs turned...
View ArticleFacebook’s Crummy Ad Rates
Facebook might be serving up more display ads than anyone else, but it’s getting a pretty crummy rate for all of those impressions. As you can see in this chart from Mary Meeker’s presentation on the...
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